HTML

• HTML code cannot exceed 3k.
• 2 images maximum, total file size of images cannot exceed 20k.
• Client-side imagemaps are acceptable and must be provided by the client.
• Forms tags in HTML code must use "get" in the method.
• CGIs referenced in the HTML code must be active at the time of ad submission for validating/testing the ad HTML code, and able to handle the traffic load. Ads with CGIs which are not active and/or cannot handle the projected traffic will not be accepted.

Linking URL

• Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
  

• Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.
• Standard creative must be submitted to your designated Media Delivery Coordinator 3 business days prior to campaign launch or campaign launch may be delayed.
• Rich media ads must be submitted 3 business days prior to launch to enable thorough testing. Contact your Sales Representative for additional details.
• Turnaround time - 3 working days from receipt of all creative assets to spec and tracking.
• Creative submissions should include the following:
  • Advertiser name
  • Yahoo! Insertion Order number
  • Detailed trafficking instructions
  • Creative files - FLAs, fonts, backup images
  • Alternate text (if applicable)
  • Linking URL
  • 3rd party tags (if applicable)
• 3rd party tags must be live at the time of submission to enable thorough testing before launch
• For Flash ads, an alternate image conforming to the designated gif/jpg specifications must be provided for use in the event that the user's browser does not support Flash 6.0 and above

• Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
• Advertisements cannot resemble Yahoo! content. Advertisement must have a border.
• Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
• Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
• Yahoo! does not allow 3rd party serving of HTML/JavaScript code. Approved Yahoo! 3rd Party Servers are only authorized to serve the alternate images and/or the click-thru urls.
• All advertisements will be reviewed by Yahoo! and are subject to approval by Yahoo! before placement on the site.
• Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
• Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
• The sponsor of any advertising message appearing on the U.S. Properties is clearly identified either on the ad itself or, if the ad is smaller than an 88x31 button, on the resulting first level jump page.

Yahoo! allows advertisements to collect personal identifying information; however you may be asked to make changes to the ad units or include additional disclosure in order to be acceptable for advertising on Yahoo!.

If you wish to collect personal information within advertisements, those ad units will need to:

1) Clearly identify your organization.
2) Provide a direct link to your privacy policy, adjacent to the submit button.
3) Clearly identify the purpose for collecting the information.

Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Yahoo! will also label all such ad units with "ADVERTISEMENT".

Note: As stated above, cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.