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Solutions - Rich Media Formats - Audio Player Streaming
 
Audio Player Streaming
Audio/Radio Player Streaming ad units run within Yahoo! Music. These ads use 100% real estate and garner the user’s full attention. Streaming ad units perform well in media player environments due to high user bandwidth.
Yahoo! Music Radio (LAUNCHcast)

Stream Ad Duration
· 15 or 30 seconds (if 60 seconds email Ad technology)

Corresponding Ad Units

DataWindow (DW) Required: 180x150

This 180x150 pixel ad unit runs simultaneously with the video stream. This portion of the ad is clickable. It appears for the duration of the stream and then replaced by content.

  • 30k max file size (Flash)
  • 20k max file size alt image (.gif, .jpg)

Audio Formats Accepted

  • WAV (Stereo, 44.1 KHz, 16bit or higher)
  • AIFF (Stereo, 44.1 KHz, 16bit or higher)
  • CD Audio/Music
  • DAT
  • MP3 (Stereo, 44.1 KHz, 16bit, 320kbps)

NOTE:
Yahoo! will review your capture upon submission to check for quality and compatibility

3rd Party Serving / Tracking

Datawindows (but not streams) may run with a redirect and a 1x1 pixel to track
clicks and impressions via an approved third party vendor.

The datawindow component and streaming audio may not be served by a third party.

Submission Guidelines

  • All Rich Media ads must be submitted to Yahoo! 5 days prior to campaign launch or campaign launch may be delayed. Contact your Sales
    Representative for additional details.
  • For ads from unapproved Rich Media technology vendors: Yahoo! requires up to 3 weeks to work with the vendor to ensure we understand and
    can safely place their technologies. This time period is independent of the 5 days mentioned in the previous bullet.
  • If the ad is submitted from an in-house development team, the ad will require up to 10 business days to place on the site. If you will be developing
    such an ad in-house, please contact us immediately for valuable information on developing such ads safely for use on Yahoo!
  • Creative submissions should include the following:
    Advertiser name
    Yahoo! Insertion Order number
    Detailed trafficking instructions
    Creative files - FLAs, fonts, backup images
    Alternate text (if applicable)
    Linking URL
    3rd party tags (if applicable)

    Physical Delivery should be submitted to the following address:

      Herbert Dazo
      Yahoo! Europe, 5th Floor
      125 Shaftesbury Avenue
      London
      WC2H 8AD

    Electronic Delivery
    · Contact Herbert Dazo

Preferred Vendors
Yahoo!
 


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