Examples:
300x250 Expandable with Video
728x90 Expandable
Specifications
Individual Ad Unit expansion specs:
Initial WxH (px) |
Panel WxH (px) |
Full Expanded WxH (px) |
Alt Image
Max File Size |
Initial Download
Max File Size |
Max # of Panels |
Max Weight Per Panel |
Panel Expansion Direction |
468x60 |
468x150 |
468x210 |
40k |
40k |
4 |
60k |
down |
728x90 |
728x225 |
728x315 |
40k |
40k |
4 |
60k |
down |
120x600 |
300x600 |
420x600 |
40k |
40k |
4 |
60k |
left |
300x250 |
260x300* |
560x300* |
40k |
40k |
4 |
60k |
left |
N.B. There is a 100k total Max Weight on the page at any given time.
* Different dimensions apply to Yahoo Messenger:
Panel WxH (px) 220x280
Full Expanded WxH (px) 520x280
Availability:
- The Expandable unit is available on all Yahoo! UK! properties in all sizes.
Animation:
- Unlimited looping with 15 second max.
Audio:
- Available on user click or mouse-over. If audio will be initiated by mouse-over, there MUST be a one second delay.
Video:
Video is available to run within the panels of an Expandable ad with the restrictions below:
- Format should be True Streaming solution.
- There is a 30 second maximum on video stream length. For campaigns that exceed 30 seconds, you'll need additional guidance: adtechnology@uk.yahoo-inc.com.
- There are no frequency caps on the video portion of Expandable ad units. The video can play every time the user sees the Expandable ad unit.
Expandable panel initiation:
The action that causes the panel to expand, MUST also cause the panel to retract.
- Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed.
- Click open/click close: The creative can be set to expand with user click; the panel retracts when the user clicks a clearly marked close button.
Format:
- All Expandable units MUST be built and served by a Yahoo! approved Rich Media vendor. See preferred vendors below.
Submission guidelines:
Creative submissions should include the following:
- Advertiser name
- Yahoo! Insertion Order number
- Detailed trafficking instructions
- Creative files - FLAs, fonts, backup images
- Alternate text (if applicable)
- Linking URL
- 3rd party tags (if applicable)
AJAX sites like Yahoo! Mail will by default block Expendables from 3rd party vendors unless they are AJAX certified.
Following 3rd party Vendors are approved to run on AJAX sites:
- Adinterax
- Atlas
- Doubleclick*
- Eyewonder
- Pointroll
Ad Templates used must be native templates provided by the above vendors. Custom created templates served via these vendors may not work.
*For Doubleclick please make sure you are using Global Template version 25_06 or above. Custom setup templates or non motif templates lower version 25_06 served via Doubleclick may not serve properly.
What is AJAX and which property use AJAX technology?
AJAX, shorthand for Asynchronous JavaScript and XML, is a web development technique for creating interactive web applications. The intent is to make web pages feel more responsive by exchanging small amounts of data with the server behind the scenes, so that the entire web page does not have to be reloaded each time the user makes a change. This is meant to increase the web page's interactivity, speed, and usability.
Why can't expandable ads show up correctly on AJAX pages?
Most AJAX pages are stamp using IFRAME external ad call and rich media expandable ads will be truncated by the IFRAME.
