Example:

120x600 plus floating ad

Specifications

File Size:

• Initial max filesize: 40K
• Total filesize: 100K
• Dimension of floating element: 300x300 or 90,000 square pixels

Availability:

• The floating unit will be capped to 1UU per day.
• The floating unit is available on limited Yahoo! UK properties in limited sizes. Please contact your Yahoo! Sales Representative for availability.

Animation:

The floating element MUST:

• be linked to an in-page banner; it must fly out of or into an in-banner landing unit.
• “fly” across the page, pausing for no more than one second over any given content.
• take shape of the object; not an exact rectangle.
• not cover the Yahoo! logo at any given time.
• not pause over another ad, a co branded logo, or primary interaction element as specified by the site (for example search boxes and primary navigation bars).
• not contain video, however, the in-page banner can contain video.
• not contain large, transparent clickable areas.
• There is a 15 second maximum play time for the floating element.

Landing Unit:

• The landing unit for the floating element varies in size depending on the Yahoo! property where the floating element is running. Please contact your Yahoo! Sales Representative for sizes.

Audio:

Audio on the floating element MUST:

• be initiated by user click only.
• end simultaneously or before the ad finishes playing.
• be encoded at a maximum volume of -12db.

Close button:

Clearly defined close button/control must be visible at all times.
The button must be at least 25x25 pixels and be clearly labelled.
Pre-approved Close buttons in several languages can be found here.
Clicking on the button should close the ad immediately.
See below for commands to include in your flash file to close the ad.

Click and Close Flash Commands:

The following click commands must be added to all floating ad Flash movies that use Yahoo! Technology:

At the End of Animation, add this command to a frame script:

fscommand("close",_root.layer);

Add this script to your Close Button:

On (release) {
fscommand("close");
}

Add this script to your Clickthrough button:

on (release) {
getURL (clickTag);
}

 

Technology Restrictions:

For non-IE browsers transparency is rendered incorrectly therefore we do not serve floating layers containing transparency. In these given cases the standard inline flash or image will be served to non-IE browsers.

Data Collection:

• Yahoo! allows advertisements to collect personal identifying information; however you may be asked to make changes to the ad units or include additional disclosure in order to be acceptable for advertising on Yahoo!.

  If you wish to collect personal information within advertisements, those ad units will need to:

  1) Clearly identify your organization.
  2) Provide a direct link to your privacy policy, adjacent to the submit button.
  3) Clearly identify the purpose for collecting the information.

  Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Yahoo! will also label all such ad units with "ADVERTISEMENT".

Format:

• All Floating Ad units MUST be built and served by a Yahoo! approved Rich Media vendor. See preferred vendors below.

Submission guidelines:

Creative submissions should include the following:

• Advertiser name
• Yahoo! Insertion Order number
• Detailed trafficking instructions
• Creative files - FLAs, fonts, backup images
• Alternate text (if applicable)
• Linking URL
• 3rd party tags (if applicable)

AJAX sites like Yahoo! Mail will by default block Expendables from 3rd party vendors unless they are AJAX certified.

Following 3rd party Vendors are approved to run on AJAX sites:

• Adinterax
• Atlas
• Doubleclick*
• Eyewonder
• Pointroll

Ad Templates used must be native templates provided by the above vendors. Custom created templates served via these vendors may not work.

*For Doubleclick please make sure you are using Global Template version 25_06 or above. Custom setup templates or non motif templates lower version 25_06 served via Doubleclick may not serve properly.

What is AJAX and which property use AJAX technology?

AJAX, shorthand for Asynchronous JavaScript and XML, is a web development technique for creating interactive web applications. The intent is to make web pages feel more responsive by exchanging small amounts of data with the server behind the scenes, so that the entire web page does not have to be reloaded each time the user makes a change. This is meant to increase the web page's interactivity, speed, and usability.

Why can't expandable ads show up correctly on AJAX pages?

Most AJAX pages are stamp using IFRAME external ad call and rich media expandable ads will be truncated by the IFRAME.