Examples:

300x250 with video
300x250 expandable with video

Specifications

File Size:

• Initial max flash file size: 40K

Availability:

• In Banner Streaming ad units are available in ALL Yahoo! UK! properties in ALL sizes.

Flash:

• The flash file(s) must contain a video placeholder and control buttons (see button functionality section). The placeholder must be the same aspect ratio as the video itself.

  Audio:

  • User initiated audio available on user click OR user mouse-over. If mouse-over initiates the audio, there MUST be a 1 second delay. The audio MUST stop when the banner is moused-off.
  • There is a 30 second maximum on audio served in conjunction with a video stream.
  • Audio served independent of a video stream may be 15 or 30 seconds.

  Video:

  • Format should be True Streaming solution.
  • The video file should be high quality AVI or .mov which will be compressed to 2.2megs.
  • There is a 30 second maximum on video stream length. Video that is longer than 30 seconds MUST be initiated by click only. For any additional guidance, please contact adtechnology@uk.yahoo-inc.com.
  • There are no frequency caps on the video portion of In-Banner Streaming units. The video can play every time the user sees the In-Banner Streaming unit.
  • Video cannot loop. First video play is automatic with sound off, subsequent plays must be user initiated.

  Button Functionality:

  • Play, Stop/Pause, replay and Mute buttons are preferred.
  • Stop/Mute and Start buttons are required.

  Cookie Setting

  • Only vendors can set cookies.
  • Fourth party cookie setting is only permitted by Yahoo!-approved third party servers. For a list of approved vendors, go to: http://privacy.yahoo.com/privacy/uk/adservers/details.html

  Data Collection:

  • Yahoo! allows advertisements to collect personal identifying information; however you may be asked to make changes to the ad units or include additional disclosure in order to be acceptable for advertising on Yahoo!.

    If you wish to collect personal information within advertisements, those ad units will need to:

    1) Clearly identify your organization.
    2) Provide a direct link to your privacy policy, adjacent to the submit button.
    3) Clearly identify the purpose for collecting the information.

    Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Yahoo! will also label all such ad units with "ADVERTISEMENT".

  Format:

  • All In Banner Streaming units MUST be built and served by a Yahoo! approved Rich Media vendor. See preferred vendors below.

  Submission guidelines:

  Creative submissions should include the following:

  • Advertiser name
  • Yahoo! Insertion Order number
  • Detailed trafficking instructions
  • Creative files - FLAs, fonts, backup images
  • Alternate text (if applicable)
  • Linking URL
  • 3rd party tags (if applicable)