Specifications

File Size:

• The alternative image (either GIF or JPG), with a 20k maximum.
• An initial Flash file, with a 40k maximum.
• The final Flash portion, with a 100k maximum (for the entire ad).

***The Polite portion of the ad will load after the rest of the Yahoo! page finishes loading.

Availability:

• Polite Download units are available on all Yahoo! properties in all sizes.

Animation:

• Unlimited looping with 15 second max.

Audio:

• Available on user click or mouse-over. If audio will be initiated by mouse-over, there MUST be a one second delay.

Data Collection:

• Yahoo! allows advertisements to collect personal identifying information; however you may be asked to make changes to the ad units or include additional disclosure in order to be acceptable for advertising on Yahoo!.

  If you wish to collect personal information within advertisements, those ad units will need to:

  1) Clearly identify your organization.
  2) Provide a direct link to your privacy policy, adjacent to the submit button.
  3) Clearly identify the purpose for collecting the information.

  Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Yahoo! will also label all such ad units with "ADVERTISEMENT".

Format:

• All Polite Download units MUST be built and served by a Yahoo! approved Rich Media vendor. See preferred vendors below.

Submission guidelines:

Creative submissions should include the following:

• Advertiser name
• Yahoo! Insertion Order number
• Detailed trafficking instructions
• Creative files - FLAs, fonts, backup images
• Alternate text (if applicable)
• Linking URL
• 3rd party tags (if applicable)