|
|
| Image Types :
GIF, JPEG, FLASH
|
Max File Size: Standard Creative – 40k
Flash – 40 k |
| Width: 728 px |
Height: 90 px |
| Animation Allowed: Yes |
Animation Time :
10 seconds limit for 728x90 px; 300x90 px Static |
| Audio:
No |
Alternate Text: N/A
|
| 3rd Party Ad Serving Allowed:
No |
Rich Media Options : Flash , Standard |
| |
|
Standard Specifications:
|
The MH formats are built in the coloured strip next to the title on Yahoo! properties.
The creative, 728x90, animates for 10 seconds and resolves into a 300x90 logo. The remaining background is the same colour as the page.
Click to download:
templates by sports categories:
|
Animation
- Looping/Flashing can continue upon load for a period of 10 seconds maximum.
| |
|
Linking URL
- Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
|
|
Property Text
- Property text (e.g. Champions League) positioned on the left hand side of the MH should use the following:
- Font: Arial
- Size: 20
- Formatting: Bold
- Lowercase with capitalised first letter for each word
|
Flash |
Flash Guidelines
Flash Setup Instructions - Yahoo! allows Flash versions 5, 6, 7 & 8
- 40KB download and up to 4 additional download streams upon user click are permitted. Each additional stream may not exceed 100KB.
- Frame rate may not exceed 25 frames per second. Banners that exceed 25 frames per second will not be accepted. 18 frames per second is preferred.
- Both flash 5-6 swf files will be displayed for Flash 6.0 to 6.0.0.65 plug in browsers only. If the browser does not support Flash 6.0 and above, the alternate image will be served (see submission guidelines).
- Loading files from cross domains is not permitted for security reasons.
Flash 6 Specifications - The Flash 6 swf file can be published as compressed.
- Loading jpgs, wavs and mp3s are allowed and must follow the same rule as additional swf files of no more than 4 at 100KB each.
- The use of Shared Objects is not permitted.
- Accessing the user's microphone or WebCam is not permitted.
Flash 7 Specifications - All Flash 6 specs apply to Flash 7 ads.
- Streaming video is allowed when using FLV streaming format. FLV files are treated the same as additional swf files of no more than 4 at 100k each. If larger files are required, you can serve the ad with one of our Rich Media Technology Vendors.
- The use of Clip board is not permitted.
|
Polite Download |
Polite ads must be broken down into three files:
- The alternative image (either GIF or JPG), with a 40k maximum.
- An initial Flash file, with a 40k maximum.
- The final Flash portion, with a 100k maximum (for the entire ad).
The Polite portion of the ad will load after the rest of the Yahoo! page finishes loading. |
|
| Submission Guidelines: |
- Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.
- Standard creative must be submitted to your designated Media Delivery Coordinator 3 business days prior to campaign launch or campaign launch may be delayed.
- Rich media ads must be submitted 3 business days prior to launch to enable thorough testing. Contact your Sales Representative for additional details.
- Turnaround time - 3 working days from receipt of all creative assets to spec and tracking.
- Creative submissions should include the following:
- Advertiser name
- Yahoo! Insertion Order number
- Detailed trafficking instructions
- Creative files - FLAs, fonts, backup images
- Alternate text (if applicable)
- Linking URL
- 3 rd party tags (if applicable)
- 3rd party tags must be live at the time of submission to enable thorough testing before launch
- For Flash ads, an alternate image conforming to the designated gif/jpg specifications must be provided for use in the event that the user's browser does not support Flash 6.0 and above
|
| Yahoo! Advertisement Policy: | - Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
- Advertisements cannot resemble Yahoo! content. Advertisement must have a border.
- Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
- Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
- Yahoo! does not allow 3rd party serving of HTML/JavaScript code. Approved Yahoo! 3rd Party Servers are only authorized to serve the alternate images and/or the click-thru urls.
- All advertisements will be reviewed by Yahoo! and are subject to approval by Yahoo! before placement on the site.
- Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
- Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
|
| Policy Guidelines for Ads that Collect Personal Information: |
Yahoo! allows advertisements to collect personal identifying information; however you may be asked to make changes to the ad units or include additional disclosure in order to be acceptable for advertising on Yahoo!. If you wish to collect personal information within advertisements, those ad units will need to: 1) Clearly identify your organization.
2) Provide a direct link to your privacy policy, adjacent to the submit button.
3) Clearly identify the purpose for collecting the information.
Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Yahoo! will also label all such ad units with "ADVERTISEMENT ".
Note: As stated above, cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
|
|
|
|
|
|
