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Tear Back/Peel Back
Tear Back ads are a fun way to get the user's attention and drive your message home. An initial ad (100 x 100) resides in upper right corner of the page. When the user clicks, the ad tears down to reveal the full page ad (back page); you can include anything on the back page that you would put on a web page (including additional information, dynamic data, video streaming, data collection, interactive games, and more).
Example:

Tearback with video

Specifications

The 15-Second Animated Banners

  • Banner Dimensions: 100 x 100.
  • Maximum Size: 15k.
  • File Type: GIF, JPG, or SWF.
  • Banner Dimensions: 170 x 170.
  • Maximum Size: 15k.
  • File Type: GIF, JPG, or SWF.

Page Peel Animation Effect

  • Banner Dimensions: 940 x 940.
  • Maximum Size: 100k.
  • File Type: SWF
  • Video content (optional) with 2.2MB maximum file size. If supplied in uncompressed format e.g. mov or avi it will be compressed to 2.2MB. Maximum duration is 30 seconds and video cannot loop.

Option 1 - PointRoll can provide a SWF that contains the page peel effect via the Ad Designer (PointRoll's online tool for making ads).  Client designs only the content SWF and cannot change the page-peel effect.

Option 2 - Client creates a custom animated page peel effect using Yahoo!'s dimensions in the same file as the ad's content so only one file is created.

Teaser Tearback

You can add a Teaser Tearback at no additional cost. The Teaser will appear pre-expanded for one second, and then automatically retract; the Teaser portion of the ad is frequency capped to once per user per day; in subsequent views, the ad will function as a regular Tearback.

Example:

Teaser Tearback

Submission guidelines:

Creative submissions should include the following:

  • Advertiser name
  • Yahoo! Insertion Order number
  • Detailed trafficking instructions
  • Creative files - FLAs, fonts, backup images, video source file (if applicable)
  • Alternate text (if applicable)
  • Linking URL
  • 3rd party tags (if applicable)

For development specifications and access to the Ad Designer, please contact Point Roll at:
Email: YahooSupport

 

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