Example of invitation

Example of text product message

Example of image product message

Clickable ads contain three key components:

1. The Ad video which runs a fix time-length pre- or post- video
2. The invitation: invites the viewer to move their mouse over the video to learn more
3. The product message overlay: appears on roll-over and remains on the screen until roll-out.

The Invitation Message is a fixed message that appears within the first 4 seconds of the advertisement. The invitation may not be customised by the advertiser.

The Product Message can currently be created in 2 formats: text and static image.  A text version of the product message is always available, while the image is loaded when the ad starts.

Properties supporting clickable video ads :

• Music
• News
• TV
• Games
• Finance
• Movies
• Sport

Video Specifications:

• Stream Ad Duration: 15-30 seconds (if more than 30 seconds, email adtechnology@uk.yahoo-inc.com)
• Preferred Minimum Source File settings

Text product message:

• Maximum of 40 characters and limited to 1 line of text (plain text only, no html or rich-text).
• No multiple dashes
• No .com and .co.uk allowed
• No all caps and unnecessary caps allowed
• No exclamation points and ampersands allowed
• No underlined text
• Gotham-medium font will be used with no customisation of colour, size, style or other formatting.
• Text must be grammatically correct
• No phone numbers within the text
• Currency symbol must be included with price, either £ or €. Price must be stated in whole Pounds or Euros and not include Pence or Cents i.e. £5 or €5 is acceptable £5.00 or €5.00 is not allowed

Line 2 :

• Display URL to landing site.
• No pop-ups on the client's destination URL
• URLs will be coloured i.e. for a URL that begins with http:// or ending with “.com, .org,

Image product message:

• Image formats can be GIF or JPEG
• Dimensions: 290x80 px
• File size: 40k maximum
• Images require a distinct border to clearly identify their boundaries

Tracking:

3rd party tracking via transparent 1x1 pixels from approved vendors is optionally available for impressions and clicks.

Please contact adtechnology@uk.yahoo-inc.com for information.

Submission Guidelines:

• Advertiser name
• Yahoo! Insertion Order number
• Detailed trafficking instructions
• Video file
• Call-to-action text
• Call-to-action image (if applicable)
• Display URL to landing site
• 3rd party tracking (if applicable)

All video ads must be submitted to Yahoo! 5 days prior to campaign launch or possible delay may occur. Contact your Sales Representative for additional details.

Physical Delivery should be submitted to the following address:

Herbert Dazo
Yahoo! Europe, 5th Floor
125 Shaftesbury Avenue
London
WC2H 8AD